Today I want to talk about Pinterest. Specifically, the lack of males on the site.
As a male on Pinterest, one of few it seems sometimes, I find it frustrating that I have to scroll through pages of things that do not interest me to get to stuff I like.
This is because Pinterest totes an almost 3 to 1 female to male ratio. So obviously most of the pins are coming from women. Since I don’t like a lot of things the average woman likes, I generally don’t appreciate most of the pins that dominate the site.
This Forbes article, written by Fiona Menzies, gives a pretty good insight into the gender stats for different Social Media sites.
Companies trying to target males have basically given up on Pinterest as a Social Media venue. I don’t think this is the right move.
Pinterest is pretty geared toward women, but that doesn’t mean men won’t use it. You just have to try a little harder.
Be the Maverick, put pins up that are geared toward men. Getting more men-oriented pins onto the board is key to pulling them to the site. Right now the site seems girly and irrelevant to men, but that can be changed.
Companies targeting males should not be afraid to engage with consumers on Pinterest. The more pins that appear for men, the more likely men will be to use the site. The more that men use the site, the more the site will adapt to accommodate the men using it. Then the companies that pulled men in to the site originally will have the upper-hand.
As more men enter the Pinosphere (totally coining that term by the way) the site will change to accompany them. Businesses have to adapt to stay relevant, and Social Media sites are no different.
It could also be a great way to create new consumer groups within the female demographic. Posting on Pinterest might actually create a whole new demand from a completely different target market.
And to think, all you had to do was a put up a few pictures with links. It is just too easy and too good of an opportunity for companies to pass up.
I think Pinterest has a lot of potential as a source for easy retail advertising and consumer dialogue. With it’s less invasive interface than other Social Media platforms, consumers are less likely to get frustrated with social retailing and enjoy it more.
So go forth and Pin, and may the Profits be ever in your favor.