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The ADpocalypse

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Being the Ad/PR guy that I am, of course I love advertisements. Sometimes it can go a little overboard though.

Every business has to have some kind of profit model, or it would go under. Apps and websites are the same way.

The bigger a business gets, it’s revenue must also grow to accommodate the increased expenses. Super simple business stuff right?

Maybe, but an issue we are encountering today is the pollution of advertising on once ad-free sites and platforms.

This is to be expected, but it is irking a lot of users. Take YouTube for example.

YouTube is great for storing and publicizing user-generated content. As a society we love watching people jump off of buildings and face-plant on a skateboard, but will we sit through a 30 second ad for it?

Some people are saying no, and are getting quite annoyed at the ads.

Facebook and twitter have also started allowing brands, or even regular users, to publicize their accounts for cash.

This marketing strategy puts you on millions of people’s newsfeeds, and puts cash in the platform’s pocket. Should be handy dandy right?

Not so says the public. People are getting tired of constantly being barraged by advertisements and recommendations on sites they are comfortable with being free.

Even I am getting tired of them, and I understand why it is happening.

Marketing teams have to assess the prospective damage they can do to their site before they implement advertising based revenue strategies.

The users are their true source of income, and should be the first consideration.

Without the eyeballs, the advertising is useless.

And that means no money.

 

Info links:

http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

http://gizmodo.com/5988632/would-you-pay-for-ad+free-youtube (comments)

http://o.canada.com/2013/02/26/instant-advertising-on-twitter-is-instant-annoying/

http://lifehacker.com/5987248/how-facebook-is-using-you-to-annoy-your-friends-and-how-to-stop-it

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