Twitter has recently released the #Music app to help consumers find new up-and-coming music that is trending on Social Media.
Cool story bro, but why do it?
Mashable tells the details on how they plan to make money on it, so I will spare you the revenue model.
My issue is, why go into an industry that is already so saturated with platforms? Out of all the options Twitter has to increase media consumption, why music?
Like the article talks about, Social Media is a pretty visual medium. People like to look at pictures and see videos. Twitter is part of that visual market, not audio. That is why I think the Vine acquisition was such a fantastic move. Do I still think they need to find a way to attract more consumers to Vine? Sure, but they are getting there.
Social Music has already been taken up by Spotify, so why start now?
The infographic on Mashable shows that Facebook holds 83% of the time people spend on Social Media. The way to pull people away from Facebook is to give them a new and invigorating incentive to come to Twitter. Spotify, Pandora, and Slacker are already established ways for consumers to discover music online. And since Facebook is linked with Spotify, it stands the best chance to get more users. There is also Radio still around which people still listen to. There are so many platforms for people to find music, and Twitter is not the place people are going to think to go. I am sure extreme Twitter users will love this, but they make up a serious minority in the market.
Get it together Twitter, you can come up with something original. That’s why everyone loved you in the first place. You were simple, easy to use, and fun. Find something new.