I watch A LOT of Netflix on my Xbox, and I want to talk a little about it and how it has grown.
Netflix started as a way to rent DVDs through the mail and return them without late fees. Pretty simple, and pretty convenient.
In the years to come they have implemented online streaming, partnered with gaming console companies, and have delivered over one billion DVDs to homes of consumers.
But anyway I am going to get to the point because I am sick and dead tired.
Netflix is creating it’s own shows and content now, which is insane to think about. They started as a renting company, and are now creating content that sends revenue straight into their pockets. They are moving from provider to creator. Huge paradigm shift for the company.
Some people argue that by Netflix creating shows they are inherently hurting the TV industry. While I believe this might be the case, I would argue that it is no different than any other technological broadcasting advance in previous history. People said radio would kill newspapers, and TV would kill radio. We still have all three mediums around, and they all have adapted to the circumstances of the changing market.
Netflix becoming another broadcasting powerhouse just shows that there are still plenty of unexplored markets to tap into. Even if you think we have fleshed out all available options, you can always be blindsided by one. Finding and taking hold of that opportunity is going to be the key on how we all make our money in the years to come.
There is still a lot of ground to cover out there people.
Lets Get To It.
http://en.wikipedia.org/wiki/Netflix (I know its wikipedia, shut up. It gave a concise overview of the company)