Recently I have been talking about NonProfits and how they should orchestrate their Social Media. I am so invested in this subject because, for one of my classes, my team and I have to create a Social Media campaign for a local NonProfit.
Our beneficiary is the Amarillo Activity Youth Center. Converted from an unused, 1940’s era YMCA, it is now used to help under-privileged children get off of the street and learn great life skills.
Since starting this project I have been able to hangout at the AAYC twice. I wish I could have been there more, but the life of the working intern is a busy one. Even then, just in the two times I have gone to visit I have come to love the mission of the AAYC.
Kids in the city need this type of organization. It is all volunteer based, and the people who take a part in it are actively trying to better these kids’ lives.
There are kids who go to the AAYC right now whose parents don’t want them. There are kids who do not know where their next meal is coming. I know this sounds like a bad Public Service Announcement but it is true. These kids are real, and they are in need.
The AAYC gives them food when they need it, and a place to stay during the day when they have nowhere to go after school. They can take fencing, basketball, or writing classes, and take part in fundraisers that help teach them skills for jobs in the work force. The councilors and board members help get kids ready for college who are determined to take part in higher education.
All in all, the AAYC does powerful work in the community. I am privileged to have the chance to hone my skills in Social Media by working with this great organization.
I do not take this assignment lightly, and I hope that none of my classmates do either. This is a chance to learn while we help people across the Amarillo area, all in real time. We get a grade, sure, but we also can see how our work plays out with the organization. We can see what works and what doesn’t, all in an effort to help improve a system that helps children.
You really can’t ask for a better learning environment.
For more info on the AAYC go to http://amarilloyouth.net/
Also if you got the YMCA song theme in my title, Kudos my friend.