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The Path to LifeLogging

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LifeLogging is an emerging business that allows users to store thoughts, pictures, and even locations into a digital journal.

This idea has been around for a while, but now apps and websites are being abundantly created in an effort to cash in on it.

Now more than ever, with mobile devices becoming ever smarter, it is becoming increasingly easy to store information on the go.

Consumers are no longer tied to a desktop, but instead can broadcast information from almost anywhere at anytime.

With this technology we can chronicle almost every second of our lives. You won’t have to wonder what you ate for breakfast yesterday,  just get online and look.

In my Evolutionary Marketing class we have talked a lot about this subject of LifeLogging. This is an unprecedented leap forward in cataloging history.

In the future historians won’t have to wonder how we lived or what we thought. There will be a plethora of information on almost every aspect of our lives.

With these types of cataloging platforms, users can age with the site or app, and track their growth as an individual.

This is especially cool when you think about children being born now. A parent can start a LifeLog from birth, and the child will be able to track their own growth from infancy to adulthood.

They can trace, to the day, any event that has happened within the space of their existence.


I recently downloaded the Path app, which is one of these LifeLogging platforms I have been talking about. It is fairly new in the U.S. and has gotten a lot of hype with tech news outlets.

I have to say that I enjoy it. I am not usually one to care about chronicling my life, but with Path it is simple and efficient.

You can download pictures, post what music you are listening to at the time, where you are, all kinds of information that show who you are as a person.

I may not keep up with it every day, but I will certainly track my progress as an individual through school and my career. It will be nice to look back on that and see how far I have come (or not, but I have to be positive right?).

So far I have yet to see any advertising in the app, so I assume they make their profits from the buyable in-app content they offer. They seem to be doing quite well with it, as they are growing exponentially and upgrading the platform regularly.

All in all, LifeLogging is here to stay. As mobile technology develops, it will only become easier to store information on the go. We all want to be able to look back at our lives and remember where we have come from. That’s why we cherish old pictures so much.

We want to be able to remember.

P.S. There is also a physiological side to LifeLogging, such as tracking your bodily functions every moment and understanding your body better, as well as tracking how you spend your time or money to affect how you make decisions. In this blog I am just talking about an overall LifeLogging consumer, who uses it to see how they progress as an individual over vast amounts of time.

To learn more about Path and Life Logging:





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