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The Rift in Virtual Reality

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How media conglomerates are buying up the user experience.
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Alec the Media Guy

Story:

Facebook recently acquired Oculus Rift, a company spearheading the virtual reality race. Originally a Kickstarter company, Oculus Rift has received a HUGE backlash from the buy.

Facebook has also taken a large hit on their stock prices.

Many large-scale contracts that would have benefited Oculus Rift have been pulled in the wake of the acquisition.

All in all, it has been a rough few days for both companies.

Why It’s Important:

We have seen this kind of acquisition backlash for a few years now, but it seems to be coming to a defined point with the Oculus-Facebook deal.

People are coming to understand the depth of power large media companies have at their disposal. Many Americans are frightened by the access to personal information that Facebook, Google and like entities have at their fingertips.

Oculus Rift gives Facebook the power to mold the ENTIRE user experience around exactly what…

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